"As this was our first time exhibiting at NeoCon, it was extremely important that we present the Rubbermaid Commercial Products brand to architects and designers appropriately. Working with Sam and his team, we were able to push ourselves outside of our comfort zone in order to be relevant and draw a crowd in this space. It paid off as we were very well received and able to achieve a solid list of sales leads excited to learn more about our new collections. Sam and his team provided excellent work, creative thought and were a pleasure to work with!" — Megan Murphy, Senior Manager, Brand Activation, Rubbermaid Commercial Products – Newell Brands
As Rubbermaid Commercial Products, a division of Newell Brands, launched a new line of trash cans aimed at the interior design market, they needed a trade show environment for NeoCon 2016 that would inspire designers to come in, engage with the product and think of trash cans as part of their designs. With little time to complete the design process, RCP turned to Innovatude, and we completed the entire design process in one week. We designed the space itself as well as promotional items distributed at the event.