A well-known hospitality interior designer and product designer who wants to focus on product development sought a new brand. Innovatude first defined the brand personality, tone of voice, and differentiators—then used this strategic foundation to create a brand that is bold yet feminine, clean yet approachable. We designed an identity, business cards, notecards and website. Each reflects Meri: crafted, textured and personal.
Brand Strategy and Guidelines, Identity and Interactive Design.