For the promotional goods and brand activation studio Carrot + Stick, repositioning to reflect an expanded design offering and new ownership was critically important. Innovatude worked with designer Hein van der Heijden of DesHein and a local developer to create a site that captures Carrot + Stick's unique point of view and high level of creativity. While the design pushes the boundaries of what WordPress can do, the final product is as distinctive as the company it represents.