Innovation + Attitude = Innovatude

Innovatude is the creation of husband—wife team Sam and Kelly Barry.

We left corporate America to design a lifestyle and a balance that lets us give our best to our family and our clients; a lot of the folks on our team have made similar decisions. Being a small business with a core of amazing freelance talent keeps us nimble, competitive, and able to bring the best people to the table to meet a range of needs for our clients. We are Problem Solvers. Innovators. Strategists. Change Agents. 

We choose carefully who we work with and work for because life is short. We’re always in the market for like-minded folks. 

Want to grow? Identify and navigate into Blue Oceans? Create a customer experience no one in your industry can touch? Want to do what hasn't been done before?

Contact us, and bridge the gap between you and your customers. 



"Sam and the Innovatude team bring a great deal of industry expertise to the table, providing us with additional insights into the Hospitality segment. They offer a collaborative working experience that blends seamlessly with our team and our brand. Sam is always laser focused on the customer, and delivers strong marketing solutions for our business that are unique and innovative. We are happy to recommend Innovatude to companies interested in excellence."—Cindy Kaufman, Director of Marketing, Interface Hospitality


“Innovatude provided a clear strategy for our brand and market positioning, and then designed every touch point to take McGrory Glass to a whole new level. Throughout the process, we’ve worked directly with Sam and Kelly and their senior team; they’ve been great collaborators who offer solid thinking for their designs but listened to what we had to say and incorporated our feedback. Innovatude is first rate; I highly recommend them.”—Gary McGrory, Vice President, McGrory Glass


"Lexmark+Hospitality worked with Innovatude on Boutique Design New York (BDNY) 2016. We expected a design for our booth. Instead, what we received was a story based on the plus sign in our logo and an entire experience—from ads to promotional items, social media tie-in, a video and a beautiful space. Innovatude helped make Lexmark+Hospitality extraordinary and helped us create momentum both internally and externally. We’re very excited about the direction our brand is going. Thanks, Innovatude.”—Paul Cleary, CEO, Lexmark Carpet Mills


"As this was our first time exhibiting at NeoCon, it was extremely important that we present the Rubbermaid Commercial Products  brand to architects and designers appropriately.  Working with Sam and his team, we were able to push ourselves outside of our comfort zone in order to be relevant and draw a crowd in this space. It paid off as we were very well received and able to achieve a solid list of sales leads excited to learn more about our new collections.  Sam and his team provided excellent work, creative thought and were a pleasure to work with!" —Megan Murphy, Senior Manager, Brand Activation
Rubbermaid Commercial Products – Newell Brands


"Innovatude guided our company from Branding 1.0 to Branding 2.0. The evolution and depth of our brand has been directly influenced by the Innovatude team—they allowed us to focus and define what's really important. It had a tremendous impact. They are creative, experienced and allowed us to think outside the box."—Martin Ditto, President, Ditto Residential


“Sam Barry and the team from Innovatude worked with our designers to develop concepts for our Spring 2015 catalog, and then Sam managed the book, working as a managing editor of sorts, completing the 624-page project in just a couple months. It’s our most beautiful catalog, and our customers rave about it. Sam’s strategic vision led to our best catalog in years; he and his team were collaborative and first rate. I highly recommend Innovatude and Sam.” —Asha Chaudhary, President, Jaipur Rugs


"Working with Innovatude in an ongoing basis has played a significant role in the success of our marketing. They have been an invaluable strategy partner and uncovered countless opportunities I did not otherwise see. With their guidance, we have been able to consistently maintain and reinforce our brand across multiple platforms and projects."—Callie Bruemmer, Director of Marketing, Ditto Residential


"We wanted to refine our brand to address our expanding target market—and clearly differentiate ourselves. Innovatude delivered a clean, sophisticated new identity. Then, by really honing in on who we are, Innovatude delivered a strong, confident website that focuses on addressing the needs of our clients rather than talking about the usual services and benefits. And the process was fun and easy. Best of all, we’re thrilled at our new brand positioning.” —Chris Carter and Gene Rice, co-founders, Vantage Realty Partners




Brand Discovery

Brand Definition

Brand Design

Brand Guidelines

Business Consulting

Change Management

Competitive Differentiation

Content Marketing

Copy Writing, Editing + Blogging

Corporate Identity Design

Customer Journey Mapping

Customer Experience Design

Environmental Graphic Design

Interactive Design and Development

Interior Design

Market Research + Positioning

Marketing Strategy + Implementation

Presentation Design

Print Collateral Design

Product Marketing

Signage + Wayfinding Design

Promotional Items

Sales Training

Social Media Management


Atlanta Land Group


Contract Magazine

Ditto Residential

Interface Hospitality

Interface Inc.

Jaipur Rugs

Kimball International


McGrory Glass

Newell Brands (Rubbermaid Commercial Products)

Noell Consulting Group

Pellerin Real Estate

Provado, Inc.


Vantage Realty Partners