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BRANDING


Discovery, Definition, Guidelines

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BRANDING


Discovery, Definition, Guidelines

Imagine this scenario

Your every employee reflects values distinct to your company. Every interaction with customers and potential customers builds clarity and brand equity. Every extension of your business is carefully choreographed to convey what makes you unique and desirable in the marketplace. Name recognition grows, brand equity increases, and your business’s top and bottom line prosper. You are a hero.

What’s a brand, anyway?

Here's our definition:

A brand is the set of experiences, memories, stories and relationships that, taken together, account for a customer’s decision to choose one product or service over another. If the customer (be it a business, a consumer or a donor) doesn’t choose you, pay a premium or spread the word, then no brand value exists for that customer.

So, who are you? And why does that matter?

Innovatude can help you answer those questions. We bridge the gap.

Defining what makes you and your business unique, and how to integrate that distinction into every touchpoint of your brand is where we come in. We will help you discover the answers through a highly collaborative process. Understanding who you are—inside and out—and what sets you apart from the competition, and how that is going to make a difference in your customers lives is fundamental to your success. 

Isn’t it time to figure out what makes you relevant?

Click here to learn more. 

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MARKETING


Strategy, Implementation

MARKETING


Strategy, Implementation

BE MEANINGFUL

Inbound marketing. Integrated marketing. Digital marketing. Social marketing. Native marketing. The world of marketing is changing so quickly, it can feel overwhelming.

Here's what we believe:

Know who you are. Know your customer. And know how you can make a difference in the life of your customer.  Know what to say. Say it with meaning and relevance, in the right media, and your marketing will succeed. 

Why does this distinction matter?

Because here’s the problem. Marketers are hung up trendy metrics - Facebook likes, Twitter followers, retweets, favorites, repins. They still tout features and benefits. The “launch it and they will come” methodology is a cookie-cutter approach. Tactics without a strategy succeed only when luck is involved. 

Bring on the Problem Solvers.

If you’re serious about growing your business, you’ve got to have a plan. Or maybe it’s time for a new plan. Innovatude will help you define the who, how, what and why to make sure your efforts don’t fall flat. Notice that “why.” We tie marketing to business performance, crafting strategies to help your business prosper. No cookie-cutter solutions here.

Getting to the strategy often requires market research. You want to understand your audience and why your product or service is going to matter in their lives—a methodology we refer to as Outside-In Marketing. It also requires integration: If you're whole team isn't bought in, your customer's experience isn't going to be good enough. Period. 

Once you’ve got a smart plan, you need to move on it. Innovatude implements with a range of skills to deftly carry out the most complex plan.

Isn’t it time to start exceeding your goals? 

Click here to get started. 

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DESIGN


Identity, Print, Interactive, Environmental, Interiors,

Advertising, Customer Experience

DESIGN


Identity, Print, Interactive, Environmental, Interiors,

Advertising, Customer Experience

Creating Extraordinary

Let's face it. Great design helps you stand out. Captures the eyes and imagination of your customer. Smart design is aligned with customer needs and wants. It is relevant. When it permeates an organization, it's brand and culture, smart design creates an important competitive advantage. 

What’s the difference?

The average person’s attention span is 7 seconds. Innovatude designs with strategy so you don’t lose your audience. Corporate identity, websites, advertising, collateral, interiors, uniforms, promotional items, processes. These things help to create a unified brand, clearly distinguish you from your competitors, and provide an exceptional ROI. 

A ten-year study by the Design Management Institute tracked the financial performance of design-centric organizations against the S&P 500 and discovered design-centric organizations outperformed the S&P by a whopping 228% over that time. See below:

Design Management Institute

Design Management Institute

How is “design-centric” defined here? A design-centric organization is one that uses design to craft their product or service, to shape their internal culture and leadership values, and to grow and evolve over time. A design-centric company places design at the core of everything they do, and uses design as the litmus test for decision making. 

So what’s your challenge? Bring it on. We’ll customize a solution to bridge the gap. Call or email us today using the button below.